Measuring Mobile Apps
We're hearing an awful lot about Mobile Apps and small-screen device use of web sites. Particularly in the case of Apps, all we ever hear is that there were xxx,000 downloads of the app in yyy days. I'd be very interested in any case study which has taken a more in depth look at mobile statistics. e.g. Having launched an App and measured downloads, how many return users of the app are there; are there any patterns in ...more »
We're hearing an awful lot about Mobile Apps and small-screen device use of web sites.
Particularly in the case of Apps, all we ever hear is that there were xxx,000 downloads of the app in yyy days. I'd be very interested in any case study which has taken a more in depth look at mobile statistics. e.g. Having launched an App and measured downloads, how many return users of the app are there; are there any patterns in use of the information/functionality exposed by the App in its other locations? 'normal' web content, portals, intranets, etc.
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